Your website is like a garden wherein you need to sow regularly to reap proper benefits. If your website is not fresh or updated it will not only repel customers but will also be disliked by the search engines. Here’s showing you the way to keep your website fresh.
1. Regularly visit your website and interact with it
Do you visit your website often? If not, do it now, and, as a ‘new visitor’! Check out whether the user experience is good, if there is anything outdated and things like that. If you find it a difficult task, you can always hire a good digital marketing agency in Delhi to review your website on your behalf, suggest necessary changes and take steps accordingly. An experienced team will also visit other websites belonging to the same industry as yours to draw performance comparisons and also pick up ideas.
2. Include a blog
Yes, you must add a blog to your business website, if you haven’t already done it. A blog is a wonderful way to have an updated site, and with the help of a content marketing agency in Delhi, you can have an extremely creative blog, sharing different ideas that your target market would love to read about.
A professional will review your website and business at large to understand what content your visitors would be interested in, and if required will also take a poll. To make your blog more popular and easy to get associated with, you may include personal touches or insights.
3. Add videos or images in your site
Updating your website with videos and images gives it a wonderfully fresh look. But make sure that the videos and images are search engine friendly; otherwise the search engines won’t be able to check out this new content. Depending upon the type of business you are dealing in, you may also add a gallery page to your website. For instance, if you are dealing in an interior design business, you may include a gallery page highlighting the designs you have made for different offices and homes.
If you have an ecommerce website, then it is a must to update your pages regularly with the new arrivals. An outdated ecommerce portal will definitely not drive sales.
4. Be in line with the web design trends
No, you do not have to be an expert graphic designer or web designer to keep your website in line with the latest design trends. You can hire a custom web development company, and if you can browse some fresh, popular websites, you will have a bunch of ideas to share with the design team. It would be good to have CMS like Wordpress, which makes changing of logos and other graphics much easier.
5. Update other content besides blog
Updating your blog does not mean that you will not focus on the other portions of your site. It is advisable to take care of social media profiles, main web pages, FAQ pages, product page info, testimonials, and others. Also update your website’s functionality with relevant plug-ins and themes as required.
There are a number of routes to keep your website fresh. Whether you are a small or a mid-sized enterprise or a large organization, contact the right digital marketing agency in Delhi to update your website.
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