MOBILE APPLICATION DEVELOPMENT –By Digital Marketing Agency

Digital marketing also involves mobile marketing as well. Not all companies offer this however this comes under advance level of marketing. This is offered by reputed digital marketing agencies who truly understand the present trend of online marketing. Mobile phones are ubiquitous and are used by everybody. There are so many e-applications which can transform life faster and e-friendly. One should understand the opportunities a mobile app can create as it is an emerging channel to be accessible and give an insight into customer preference. Below are the few details which mobile marketing agency should cover

Mobile ecosystem &its market

Mobile marketing includes the use of text messages, internet facilities, and play store for downloading different applications for marketing of products. For example e-wallet is a mobile application which serves very handy when you need to pay money digitally through a mobile phone. In same manner to increase the brand presence an application in consumer’s mobile phone helps not only in brand promotion but also for ready sale of your goods.

Understanding the demographics

It is important to understand the demographics pattern when it comes to mobile marketing. Today whole of India is moving towards a digital economy and digital society where it becomes necessary to be present digitally or else one may become devoid of any new upcoming facilities. Since the government of India and many consumers worldwide have accepted the digital revolution it can be speculated that majority of the public would be having internet facilities on their mobile phones. Today even the rural areas are upgrading themselves digitally through many governmental schemes. So we could speculate that approx. 50% of the users would be using smart phone or an android phones beneficial for marketing.

Strategic frame work to advertise

Mobile adverts should cover all electronic devices for marketing purpose. For example marketing can be done through tablets, smartphone, text ads and banner advertising on mobile websites. Most importantly here the right time plays a vital role in mobile marketing. Right time indicates the need of your products at the said time.

Mobile e-Commerce

Since there is a great demand for smart phones not only in India but also in many others countries like Brazil and China mobile e-commerce has become another way to sell the merchandise. A reputed digital marketing agency should also cater to the e-commerce methodology of marketing.

Thus to conclude an agency should penetrate marketing using this new concept of using mobile phone.